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Web Design Agency
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When planning for the development of your company website, we’ll outline the four phases of the website discovery process. You’ll be an integral part in the vision of which your website will be constructed.
This discovery process consists of; Project Scope, Strategy, Sitemap, and Wireframe. Communication is one of the most important necessities that must be in place between us and yourself, the client, otherwise, there is a distinct possibility that the project will take longer, and you may not be satisfied.
That is what this discovery process helps avoid, so both sides have clearly defined deliverables, and expectations are established.
Web Design – may include but is not limited to:
Phase 1 - Project Scope
- We’ll get to know your business. We’ll ask you questions like “How did your business start?”, “Who’s your competition?” and “What do you need the site to do?”
- Creating a well-defined project scope will outline specific activities, deliverables, and specific timelines.
- We’ll clearly set expectations for you. This is essentially our blueprint where all necessary questions will be answered and problems to be solved are written out as well as a plan of action.
Phase 1 - Project Scope
- We’ll get to know your business. We’ll ask you questions like “How did your business start?”, “Who’s your competition?” and “What do you need the site to do?”
- Creating a well-defined project scope will outline specific activities, deliverables, and specific timelines. We’ll clearly set expectations for you.
- This is essentially our blueprint where all necessary questions will be answered and problems to be solved are written out as well as a plan of action.
Phase 2 - Strategy
- We’ll recap our last meeting then dive into more specifics for the site creation. “Who is your target audience?” “What keyword phrases will target customers find you?”
- We need to get to know your customer. Taking insights from meeting 1, we’ll start to turn them into legitimate recommendations that integrate various creative and design elements.
- This will create a funnel will reflect the users’ journey, and how they are likely to go through the decision-making process.
Phase 2 - Strategy
- We’ll recap our last meeting then dive into more specifics for the site creation. “Who is your target audience?” “What keyword phrases will target customers find you?”
- We need to get to know your customer. Taking insights from meeting 1, we’ll start to turn them into legitimate recommendations that integrate various creative and design elements.
- This will create a funnel will reflect the users’ journey, and how they are likely to go through the decision-making process.
Phase 3 - Sitemap Creation
- After recapping phase 2, we’ll start discussing the site structure. Here we validate the existence of site content (washing away that famous ‘fluff’) and focus on using content to solve problems and answer questions.
- This allows us to explore relationships between different categories of content, subjects, and most importantly the way people will navigate around the website.
- This is also a good time to call upon any user research data: analytics, or SEO data when creating page titles.
Phase 3 - Sitemap Creation
- After recapping phase 2, we’ll start discussing the site structure. Here we validate the existence of site content (washing away that famous ‘fluff’) and focus on using content to solve problems and answer questions.
- This allows us to explore relationships between different categories of content, subjects, and most importantly the way people will navigate around the website.
- This is also a good time to call upon any user research data: analytics, or SEO data when creating page titles.
Phase 4 — Wireframe Design
- We’ll recap phase 3 and present a wireframe design of the website.
- Wireframes provide a detailed view of the content that will appear on each page. Although they do not show any actual design elements, the wireframes provide a guide for defining content hierarchy on the page.
- You will get more of a feel for the layout of the site in this stage. We’ll work with you on deciding the placement of elements, forms, slideshows, etc. Website features will be clearly defined in this final phase.
Phase 4 — Wireframe Design
- We’ll recap phase 3 and present a wireframe design of the website. Wireframes provide a detailed view of the content that will appear on each page.
- Although they do not show any actual design elements, the wireframes provide a guide for defining content hierarchy on the page.
- You will get more of a feel for the layout of the site in this stage. We’ll work with you on deciding the placement of elements, forms, slideshows, etc. Website features will be clearly defined in this final phase.
Design Meetings
- We believe that we should have regular meetings with our clients. SEO may take time, but we don't believe that our objectives/tasks should take any longer than they need to.
- By having regular meetings with us you can keep us accountable, and we'll keep you and your team accountable for the action items that need to take place.
- In these meetings we will also be going over reports of the progress of the campaign, and consistently share with you the results of our relationship.
Design Meetings
- We believe that we should have regular meetings with our clients. SEO may take time, but we don't believe that our objectives/tasks should take any longer than they need to.
- By having regular meetings with us you can keep us accountable, and we'll keep you and your team accountable for the action items that need to take place.
- In these meetings we will also be going over reports of the progress of the campaign, and consistently share with you the results of our relationship.
Project Execution Stages
Stage 1: Design
- A wireframe design will have already be provided during the discovery process.
- The fact that we see to this in our discovery phase is the #1 reason our customer’s love working with us.
- We will then make that come to life and get your sign off.
Stage 1: Design
- A wireframe design will have already be provided during the discovery process.
- The fact that we see to this in our discovery phase is the #1 reason our customer’s love working with us.
- We will then make that come to life and get your sign off.
Stage 2: Development
- After the design is complete, we move into development. The site will be developed in the content management system and/or cart system previously agreed upon and detailed in a project scope.
- We generally recommend WordPress to ensure you have easy control over your site; along with the fact that we're able to integrate a good SEO foundation since WordPress is a SEO Friendly CMS.
- For this project a Schedule A will be provided detailing any content that will be transferred/added into the site. Additionally, a call to action will be on every page. It is important to note that we tackle web design with your marketing goals in mind.
Stage 2: Development
- After the design is complete, we move into development. The site will be developed in the content management system and/or cart system previously agreed upon and detailed in a project scope.
- We generally recommend WordPress to ensure you have easy control over your site; along with the fact that we're able to integrate a good SEO foundation since WordPress is a SEO Friendly CMS.
- For this project a Schedule A will be provided detailing any content that will be transferred/added into the site. Additionally, a call to action will be on every page. It is important to note that we tackle web design with your marketing goals in mind.
Stage 3: Content Development
- During the Project Scope development stage, we will determine who is responsible for what content.
- Any content we are building will be integrated into the quote.
- All content that is to be supplied by your team is to be supplied before the project begins.
Stage 3: Content Development
- During the Project Scope development stage, we will determine who is responsible for what content.
- Any content we are building will be integrated into the quote.
- All content that is to be supplied by your team is to be supplied before the project begins.
Stage 4: Customer Experience Testing
- The site will be thoroughly tested with Safari, Firefox, Google Chrome, Internet Explorer to ensure a good customer experience.
- Additionally, we build all our sites to be fully responsive to ensure a good mobile experience as well.
Stage 4: Customer Experience Testing
- The site will be thoroughly tested with Safari, Firefox, Google Chrome, Internet Explorer to ensure a good customer experience.
- Additionally, we build all our sites to be fully responsive to ensure a good mobile experience as well.