Why Buying Solar Leads is Killing Your Margins (And How to Fix It)
The solar installation industry is experiencing a vicious race to the bottom. As federal incentives fluctuate and local competition reaches a boiling point, most solar contractors are resorting to the easiest, most destructive customer acquisition method available: buying shared leads from third-party aggregators. If your sales team spends their days dialing lists purchased from Angi, […]
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