Social Media Marketing Agency
Dominate social platforms with expert social media marketing services.
Power Up Your Brand Using Social Media Marketing
Critical research is the first step taken with a client. Our comprehensive Initial Social Analysis Reports lay the foundation for the strongest social media success possible and determines the best path in achieving greater brand exposure.
The analysis is an extreme amount of information we need to collect in order to take action and direction with your social profiles. It takes us approximately two to three weeks to aggregate the below data, then we deliver the reports to you in an online meeting format. These reports allow all parties to understand the scope of the project and will allow us to write a Strategic Social Media Marketing Plan.
Once this plan is complete, you'll receive an official quote for ongoing social media, but until that point it is only guesswork as to the amount of effort that will be necessary to attain success. That's why we start with a baby step of noncommittal research. After that stage is complete, you'll know what it's like to interact with our professional team, you'll have a great amount of knowledge about the opportunity and obstacles, and we'll know what it'll take to help you achieve the success you want.
Ongoing Social Media Marketing – may include but is not limited to:
Organic Driven Campaign
- Integrate Accounts
- Awareness/Traffic Campaign
- Develop Brand Voice and Tone
- Content Curation/Repurposing
- Regular Posting
- Community Engagement
- Weekly Reporting
- Monthly Phone Calls
Organic Driven Campaign
- Integrate Accounts
- Awareness/Traffic Campaign
- Develop Brand Voice and Tone
- Content Curation/Repurposing
- Regular Posting
- Community Engagement
- Weekly Reporting
- Monthly Phone Calls
Brand Voice Development
- Brand voice and tone is maintained through consistent posts about the same general topics. Posting information about sleep disorders and tips to help you get to sleep is great if you are in the health industry but if you are a glass manufacturer, not so much.
- Keep it relevant and post during times when your following is most active. We make sure you respond to anyone who messages you within 24 hours via automated messaging and let them know someone will be with them soon to help address any concerns or questions.
Brand Voice Development
- Brand voice and tone is maintained through consistent posts about the same general topics. Posting information about sleep disorders and tips to help you get to sleep is great if you are in the health industry but if you are a glass manufacturer, not so much.
- Keep it relevant and post during times when your following is most active. We make sure you respond to anyone who messages you within 24 hours via automated messaging and let them know someone will be with them soon to help address any concerns or questions.
Content Curation & Repurposing Content
- Using content in the form of articles/videos from your site will do better than pulling articles/images/videos from other pages on the web or in social media.
- It is important to post to the native platform we are working in and either reuse informative content or use what others have published, giving credit where it is due.
- Repurposing content is a great way to establish credibility and may help turn your brand voice into an authority in the industry.
Content Curation & Repurposing Content
- Using content in the form of articles/videos from your site will do better than pulling articles/images/videos from other pages on the web or in social media.
- It is important to post to the native platform we are working in and either reuse informative content or use what others have published, giving credit where it is due.
- Re-purposing content is a great way to establish credibility and may help turn your brand voice into an authority in the industry.
Posting Schedule
- Posting when your audience is active is extremely important. Take twitter for example; the average life of a tweet is 18 minutes and most retweets happen within 7 minutes.
- This means users in this space are living on the social platform, see something happen and then share it as a part of what they are interested in.
- Understanding when to post/tweet/re-share is critical to a campaign’s success and will be continued to be tested for the best results across the entirety of the business.
Posting Schedule
- Posting when your audience is active is extremely important. Take twitter for example; the average life of a tweet is 18 minutes and most retweets happen within 7 minutes.
- This means users in this space are living on the social platform, see something happen and then share it as a part of what they are interested in.
- Understanding when to post/tweet/re-share is critical to a campaign’s success and will be continued to be tested for the best results across the entirety of the business.
Community Engagement
- When you have an established and active following, it's important to stay connected with them. The worst thing you can do is “deliver and disappear.”
- We will keep your brand humanized by answering follower questions, adding value to conversations on your posts/page, liking and commenting on follower-shares, asking questions to promote conversation, and more.
- We will work with you to create a generic FAQ (with answers) for your audience in case they ask questions that require your expertise.
Community Engagement
- When you have an established and active following, it's important to stay connected with them. The worst thing you can do is “deliver and disappear.”
- We will keep your brand humanized by answering follower questions, adding value to conversations on your posts/page, liking and commenting on follower-shares, asking questions to promote conversation, and more.
- We will work with you to create a generic FAQ (with answers) for your audience in case they ask questions that require your expertise.
Weekly Analytic Report & Assessment
- In depth analytics of: post and post type success, engagement stats, audience insights, mentions and campaign results.
Weekly Analytic Report & Assessment
- In depth analytics of: post and post type success, engagement stats, audience insights, mentions and campaign results.
Consulting
- Equip you with the skillset to tackle a wide range of social media strategies. It's important to always stay involved and educated with your social media channels so that you can understand and apply methods for tasks not within our realm
Consulting
- Equip you with the skillset to tackle a wide range of social media strategies. It's important to always stay involved and educated with your social media channels so that you can understand and apply methods for tasks not within our realm
Content Extras
- Content Creation (Images, Videos, Blogs, etc) Videos can be edited, clipped or created. Images can be branded, texted or slightly modified. Blogs can be created or edited.
Content Extras
- Content Creation (Images, Videos, Blogs, etc) Videos can be edited, clipped or created. Images can be branded, texted or slightly modified. Blogs can be created or edited.
Contests & Giveaways
- Depending on the platform, different software and tools are used for contests and giveaways. Facebook for example, has specific requirements on what you can run and how you run them.
- An example of this is that you cannot count a submission based on a like and you cannot force others to share your promotion or giveaway as a way of getting more votes.
- While these giveaways are possible to do off of a website or direct traffic to a page, certain guidelines must be met before proceeding.
Contests & Giveaways
- Depending on the platform, different software and tools are used for contests and giveaways. Facebook for example, has specific requirements on what you can run and how you run them.
- An example of this is that you cannot count a submission based on a like and you cannot force others to share your promotion or giveaway as a way of getting more votes.
- While these giveaways are possible to do off of a website or direct traffic to a page, certain guidelines must be met before proceeding.
Industry & Tactical Analysis
- We research what is trending in your industry along with who the social influencers are. By studying your audience to understand what content they engage with, we can determine which type of content to post onto your page and what types of strategies work best with them.
- It's suggested that you provide your own content (blog, case studies, company photos or videos). At least 50% and at most 95% of your posts should be created by your brand.
- We will also establish social media goals and measurable objectives for each social profile.
Industry & Tactical Analysis
- We research what is trending in your industry along with who the social influencers are. By studying your audience to understand what content they engage with, we can determine which type of content to post onto your page and what types of strategies work best with them.
- It's suggested that you provide your own content (blog, case studies, company photos or videos). At least 50% and at most 95% of your posts should be created by your brand.
- We will also establish social media goals and measurable objectives for each social profile.
Campaign & Strategy Development
- Social media campaigns are highly successful for increasing brand awareness and audience engagement. Promoting giveaways or contests will get people to your website, get people talking about your brand, give your audience an exciting experience, help you collect lead information (Email addresses), and more.
- This includes strategy development for non-giveaway campaigns such as a series of posts surrounding a specific tactic. You could also call this the “ideation” deliverable. These hours include the implementation/execution of the strategies as well.
Campaign & Strategy Development
- Social media campaigns are highly successful for increasing brand awareness and audience engagement.
- Promoting giveaways or contests will get people to your website, get people talking about your brand, give your audience an exciting experience, help you collect lead information (Email addresses), and more.
- This includes strategy development for non-giveaway campaigns such as a series of posts surrounding a specific tactic. You could also call this the “ideation” deliverable. These hours include the implementation/execution of the strategies as well.
Creating a New Social Profile
- If you aren't on a social channel that your audience is participating in, then we will setup, create and get this social profile up to speed for you. This also includes instructing you on how to use the new platform.
Creating a New Social Profile
- If you aren't on a social channel that your audience is participating in, then we will setup, create and get this social profile up to speed for you. This also includes instructing you on how to use the new platform.
Monitors Brand Mentions
- We monitor and report on brand name mentions across all public social media sites and blogs, so we can determine how we want to respond to people who may not be tagging our social media profiles when talking about our brand.
- This is an excellent way to turn a bad experience into a good one, or a good experience into a great one!
Monitors Brand Mentions
- We monitor and report on brand name mentions across all public social media sites and blogs, so we can determine how we want to respond to people who may not be tagging our social media profiles when talking about our brand.
- This is an excellent way to turn a bad experience into a good one, or a good experience into a great one!