Reputation Management Agency
Maintain a positive online presence to attract new customers and retain your current ones
Attract New Customers Through Positive Reviews & Positive Comments
As first steps with a client, we start with critical research. Our comprehensive Initial Analysis Reports lay the foundation for the strongest search engine reputation management success possible, and determines the best path in achieving your return on investment. The analysis is an extreme amount of information we need to collect in order to take action and direction with your websites.
It takes us approximately 2- 3 weeks to aggregate the below data, then we deliver the reports to you in an online meeting format. These reports allow all parties to understand the scope of the project and will allow us to write a Strategic Internet Marketing Plan (SIMP).
These Reports Include:
Define exact keywords and search phrases that produce negative results for you or your brand. This report also provides search volume estimates used to determine how severe and widespread the problem is.
Ranking positions for your brand and for each URL that has posted negative content about your brand. This critical component ensures that you are aware of all potentially negative results.
Comprehensive report detailing all inbound links, anchor text and age of each link. Used to identify backlinks that may be preventing your site from ranking above negative results.
Full crawl of all pages, images and all other elements that are necessary for your website to operate. This report is used to rule out structural issues that may be affecting current rankings.
It's important to know what we're up against and how long it's going to take to overcome the negative results.
We also need to know what positive assets we have at our disposal to fix the problem. These can include: Existing social media assets, Affiliate sites, Micro-sites, Sites with positive content owned by other entities, etc.
From title tags, to keyword density, and meta-descriptions. The existing on page optimization of our positive assets needs to be taken into account to combat the issue.
Once we know what we have and what we're up against we'll make recommendations on what content needs to be created to combat the issue.
Once we know what we have and what we're up against we'll make recommendations on what content needs to be created to combat the issue.
Based upon the data we uncover, we create a custom Stratigic Internet Marketing Plan (SIMP) that lays-out our path in dominating organic search engine rankings.
This Plan Includes:
1. What do we need to fix?
Is the code within the web site conducive to the latest search engine algorithms? Is there a path for search engines to easily access optimized content? Can the current web site be properly optimized?
2. What web assets do we have?
Do you already have other websites we can use to combat your reputation management issue? To push positive content to the top of the search engines we will likely need several sites that are well optimized for the term to be successful. Very rarely can 1 – 2 sites successfully complete the task alone. If you do not already have high authority web assets available, we will look at acquiring some for you. All of these costs are passed directly to your company.
3. A financial order for your keywords.
Some keywords are going to have a greater impact on your business and the exposure of negative content than others. We will prioritize your keywords not simply by largest search volume to least, but by what negative content we can incrementally remove from your customer's eyes the quickest; thus, producing a positive ROI as efficiently as possible.
Ongoing Reputation Management – may include but is not limited to:
Website Development
- Part of the initial launch will be to develop out several different sites we can utilize to push positive content up on.
Website Development
- Part of the initial launch will be to develop out several different sites we can utilize to push positive content up on.
On Page Optimization
- On Page Optimization includes writing new properly optimized content to be posted to the site. This content adheres to all the best practices such as: proper keyword density, keyword in the title, keyword in alt tags, proper keyword data in meta-tags, etc.
- If you so desire and provide back-end access to the site, we will post this content for you after your team has reviewed and approved such content for posting. In many cases we determine that we simply need to optimize what already exists instead of writing a new piece of content.
- We will either provide our recommendations on how to improve existing on page content and with your approval implement those changes or simply ensure changes made by your team adhere to all of our recommendations/best practices.
On Page Optimization
- On Page Optimization includes writing new properly optimized content to be posted to the site. This content adheres to all the best practices such as: proper keyword density, keyword in the title, keyword in alt tags, proper keyword data in meta-tags, etc.
- If you so desire and provide back-end access to the site, we will post this content for you after your team has reviewed and approved such content for posting. In many cases we determine that we simply need to optimize what already exists instead of writing a new piece of content.
- We will either provide our recommendations on how to improve existing on page content and with your approval implement those changes or simply ensure changes made by your team adhere to all of our recommendations/best practices.
Off Page Optimization
- Not all backlinks are equal and you will never find us promise “x” number of backlinks since that has little value to you or the end goal of ranking. What we do provide are quality backlinks that come from blogs; these specifically talk about the keyword we're trying to optimize for, utilize the keyword as the anchor text, and link back specifically the article we want to rank for that keyword.
- We highly believe in a sustainable approach to backlinks and thus believe in the control of those backlinks. When Google makes a change to how they view backlinks with an algorithm update, we can alter our approach and make changes to all of the backlinks we've previously developed for you.
- This is how our clients have not only become successful, but remain the incumbent winner in their associated spaces.
Off Page Optimization
- Not all backlinks are equal and you will never find us promise “x” number of backlinks since that has little value to you or the end goal of ranking. What we do provide are quality backlinks that come from blogs; these specifically talk about the keyword we're trying to optimize for, utilize the keyword as the anchor text, and link back specifically the article we want to rank for that keyword.
- We highly believe in a sustainable approach to backlinks and thus believe in the control of those backlinks. When Google makes a change to how they view backlinks with an algorithm update, we can alter our approach and make changes to all of the backlinks we've previously developed for you.
- This is how our clients have not only become successful, but remain the incumbent winner in their associated spaces.
Toxic Backlinks Removal
- We will initially look for and then continually monitor for toxic backlinks coming from unfavorable backlink neighborhoods, and when discovered we will go through the process of disavowing them.
- We have largely streamlined the disavow process by continually developing our own software since the announcement of Google's Disavow Tool. Our tool helps locate toxic backlinks, requests the site to remove them, automatically checks in one week to see if removal has occurred, and then submits a report to Google if they haven't removed said backlinks to officially disavow them.
- This documented process is required by Google to disavow toxic backlinks. This process can be exceptionally time-consuming if done manually. Our tool does much of the heavy lifting, but we combine human intelligence to ensure that ONLY bad links are removed for the best possible results.
Toxic Backlinks Removal
- We will initially look for and then continually monitor for toxic backlinks coming from unfavorable backlink neighborhoods, and when discovered we will go through the process of disavowing them. We have largely streamlined the disavow process by continually developing our own software since the announcement of Google's Disavow Tool.
- Our tool helps locate toxic backlinks, requests the site to remove them, automatically checks in one week to see if removal has occurred, and then submits a report to Google if they haven't removed said backlinks to officially disavow them. This documented process is required by Google to disavow toxic backlinks.
- This process can be exceptionally time-consuming if done manually. Our tool does much of the heavy lifting, but we combine human intelligence to ensure that ONLY bad links are removed for the best possible results.
Social Signal Development
- Social signals are beginning to have a significant impact on SEO, and that's why when we post a new piece of content for a client we develop social signals to that content.
- This activity is completed through our social signal network that tweets, and shares the content. We take a much more gradual approach with existing content as Google would view many social signals about an old piece of content as unnatural.
Social Signal Development
- Social signals are beginning to have a significant impact on SEO, and that's why when we post a new piece of content for a client we develop social signals to that content.
- This activity is completed through our social signal network that tweets, and shares the content. We take a much more gradual approach with existing content as Google would view many social signals about an old piece of content as unnatural.
Regular Meetings
- We believe that we should have regular meetings with our clients. SEO may take time, but we don't believe that our objectives/tasks should take any longer than they need to.
- By having regular meetings with us you can keep us accountable, and we'll keep you and your team accountable for the action items that need to take place.
- In these meetings we will also be going over reports of the progress of the campaign, and consistently share with you the results of our relationship.
Regular Meetings
- We believe that we should have regular meetings with our clients. SEO may take time, but we don't believe that our objectives/tasks should take any longer than they need to.
- By having regular meetings with us you can keep us accountable, and we'll keep you and your team accountable for the action items that need to take place.
- In these meetings we will also be going over reports of the progress of the campaign, and consistently share with you the results of our relationship.