What Is Search Engine Optimization?
Search engine optimization is the process of improving the quality and quantity of website traffic to a website or a web page from search engines. SEO targets unpaid traffic rather than direct traffic or paid traffic. [Wikipedia]
How To Use Search Engine Optimization For My Contractor Business?
The methods used in search engine optimization (SEO) are ways to figure out how to improve your contractor website visibility on the internet by putting the top keywords people type into search engines and applies them to your websites, pages, content, and URLs.
1. Promoting Your Roofing Contractor Business Online
To get ahead promoting your roofing contractor business online and earn high keyword rankings for your business, you must learn about HTML titles and Meta tags. You must learn how to use them for your site and also which tags your competitors are using. With a small amount of research, you will quickly learn to use quality tags and ultimately earn higher placement in the search engines.
2. Becoming The Authority In Your Niche
Ideally, create several authority websites that lead back to your main company website. This way, each site can focus on one or two keywords and have a fully functional website that you can optimize and get traffic for but serves dual purposes since it will link back to your main website. The more niche websites you have, the more point to your original site, and that will cause it to rise in the search engine page rankings.
3. Make Your Site Visible To Search Engines
Take the time to create a site map for your website. A site map is a page listing that provides a list of all of the pages and links of your site so that search engine spiders can easily search your site. Using that site map makes your visitors make fewer clicks to go to where they want to go.
4. Linking Your Resources
Provide links to other websites and blogs to increase your views. If you have an active linking system, you will improve your search results within the major search engines like Google, Yahoo, and Bing. Find articles that you like that relate to your content and add links to them. However, be sure to keep your page from becoming just a page full of spammy links, or you'll lose your viewers, so add valuable content.
5. URL Optimization
To make a page stand out to search engines, try to include relevant keywords in the URL of the page. If the URL contains numbers or symbols that people are unlikely to search for, the URL will be less likely to get high search engine rankings. Including important keywords that are relevant to your site will significantly improve your page's traffic.
6. Write To Your Audience
While getting noticed by search engines is what you want to do, remember that your main goal should be to attract new readers, not search engines. Keep your content relevant to the interests of those visiting your site, and use word of mouth for an extra boost. Search engines are a great tool, but don't expect them to do all the work for you!
7. Know Who You Are Selling To
Find out everything you can about your target market. One of the first things you should know is how many people make up your target market. You can get a good idea of this by searching your product on Google's Free Keyword Tool. It will give you some keywords ideas along with the number of people who have searched using those keywords.
As mentioned earlier, search engine optimization is just a calculated method of figuring out how to draw traffic to your site based upon keywords that your customers would use to find a website like yours. By understanding the concept in this article and putting it to work for your website, you will reap great benefits from the internet for your roofing contractor business.
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